Cold War | Paul Ewing

A music promo for Paul Ewings song Cold War.

Client: Paul Ewing

Genre: Music Promo

Featuring: Paul Ewing

Director: Simeon Lumgair

Produced by: Quirky Motion



We wanted to take a deliberately non-literal take on the song, creating some tension between the lyrics and the visuals. While still giving a nod to the actual cold war through the use of muted colours, typography and Soviet-style costume. The idea that conflict between lovers being an internal struggle was inspired by a part of a speech made by Martin Luther King in 1968.

"...There is a struggle in the universe between good and evil. Now not only is that struggle structured out somewhere in the external forces of the universe, it’s structured in our own lives."

Psychologists have tried to grapple with it in their way, and so they say various things. Sigmund Freud used to say that this tension is a tension between what he called the Id and the Superego. But you know, some of us feel that it’s a tension between God and man. And in every one of us this morning, there’s a war going on. It’s a civil war. I don’t care who you are, I don’t care where you live, there is a civil war going on in your life. And every time you set out to be good, there’s something pulling on you, telling you to be evil. It’s going on in your life. Every time you set out to love, something keeps pulling on you, trying to get you to hate. Every time you set out to be kind and say nice things about people, something is pulling on you to be jealous and envious and to spread evil gossip about them. There’s a civil war going on.

There is a schizophrenia, as the psychologists or the psychiatrists would call it, going on within all of us. And there are times that all of us know somehow that there is a Mr. Hyde and a Dr. Jekyll in us. And we end up having to cry out with Ovid, the Latin poet,

"I see and approve the better things of life, but the evil things I do"

We end up having to agree with Plato that the

"...human personality is like a charioteer with too headstrong horses, each wanting to go in different directions. not, that I do."

Or we end up having to say with Goethe that

"there’s enough stuff in me to make both a gentleman and a rogue..."

Paul is a songwriter, pianist, singer, voice-over artist, actor, and television presenter based in Thailand. In 2013 he was appointed to the position of Artist Ambassador for the world's largest children's charity, World Vision UK, and will be appearing on various music stages all over the world. Paul was recently commissioned to write the flagship song for the King of Thailand's 85th Birthday (2012) LOVE ETERNALLY in English, produced by 2x Grammy and Emmy Award-winning producer, Kipper.(Sting), mixed by 2x Grammy Winning producer and Mix Engineer, Cameron Craig (Amy Winehouse, Duffy, Suzanne Vega etc). Cold War is from the album RETROSPECTIVES. RETROSPECTIVES was recorded in the UK and the USA with members of Stevie Wonder and Quincy Jones' ensembles, - production by Steve The Scotsman Harvey and orchestral arrangements by Wayne Urquhart ( Moby, Pest etc) and mixed by 2x Grammy Winner Cameron Craig, Mastered by Paul Grundman (Bernie Grundman Mastering).