Commercials have always been the domain of a small minority of companies. TV slots are expensive, and hazy targeting means that it’s only for companies with a general product. If you are small or niche, video was just not the medium for you.
Internet Video
But, consumers don’t stop buying in an economic downturn. They just become more selective on what they spend their money.
Internet TV is an increasingly popular way for consumers to access video. Many companies are launching new ways to get web content on to the TV. Apple TV was in 2006 giving people access to iTunes store, podcasting, YouTube, Flickr, MobileMe on their TV. In 2009 Samsung lunched an internet enabled TV, and Sky have been developing Sky+. Later in 2009 The BBC will announce plans for Canvas, opening up content from The BBC, ITV, channel 4 and channel 5 web only projects are not planned initially but no doubt will be added.