Value for Money
Genre: Animated Factual
Director: John Lumgair
Produced by: Quirky Motion
Commercials have always been the domain of a small minority of companies. TV slots are expensive, and hazy targeting means that it’s only for companies with a general product. If you are small or niche, video was just not the medium for you. The internet video changed everything. With small set-up costs, any company can get a video online, the playing field has been levelled. But just because companies have a video, it doesn’t mean that people will want to watch it. TV commercials are forced on us, but online videos are not. There is an imperative to make the video relevant and attractive to their target audience, or there is no point. But if done well, it can give smaller companies a chance to compete very effectively alongside big-budget competitors. Video can give a great impression and raise awareness. You may have a need for a full-blown production, and we can help you with that. But it may not be right for all companies; that’s why we have developed a new way of making your money go further; we call this micro-production. This involves working on what parts of a production can be slimmed down without compromising the overall film. Because of the nature of the internet films, they can be passed around, and an indefinite amount of people can see it at no extra cost. Also, unlike a traditional advert, the impact doesn’t necessarily have to happen immediately. If a video is available, people may discover it a long time later. There are limitless approaches to how video can be used.
