Building Your Brand
Genre: Promo
Director: John Lumgair
Produced by: Quirky Motion
Everything a company does, says something about its personality and values. Within seconds video gives people a lasting impression of a company. This could be dangerous if you give off the wrong image, but it can give your audience a positive emotional connection, which embodies your brand. As films bring your brand to life, they draw out unique qualities, which in turn will lead to recognition. If they consistently reflect a brand, it can help build a warmth that transforms customers into fans. This adds both credibility and loyalty and, if combined with a good product, will add to a solid reputation.
