No One Reads Anymore

No one has time to read through mountains of text. That's why using images to tell stories is the best way to get through to people
Click the tabs for a few of things that are important to us.

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Imaginative Ideas

Everyone wants our attention, but few capture our imagination. If you want people to engage with you don't use gimmicks, or copy others. It's the original and imaginative that forces us to look at the world in a new way. That's why imaginative ideas underpin our work.

Storytelling

Our brains are wired to think in stories, it's how we make sense of the world. A well crafted story draws us in to an experience that will appeal to both our minds and our emotions.

The Power of image

Images carry many shades of meaning and association,so composition, colour and design matter. The image provokes an emotional response long before people connect with the story. But the visual style should follow the idea and the story. That's why our films never look alike.

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Visual Metaphor

A great way to communicate abstract ideas and feelings, is with metaphors. This could be done with an explanation, or preferably done indirectly leaving the audience to make the connection. Either way we work hard to find the right visual metaphor for the intended audience.

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Quirky:
Ideas
Story
Image
Metaphor

We are very excited to share a stand with or partners at Refined Practice, online branding consultants at the Great British Business Show.

Everything a company does, says something about it’s personality and values. With in seconds video gives people a lasting impression of a company. This could be dangerous if you give of the wrong image, but it can give your audience a a positive emotional connection, which embodies your brand.

Commercials have always been the domain of a small minority of companies. TV slots are expensive, and hazy targeting means that it’s only for companies with a general product. If you are small or niche, video was just not the medium for you.

According to a recent study the average 15 to 24 year old American spends almost two hours a day watching TV, and only seven minutes reading. This is unlikely to be different in the UK, 10 years ago most people read books on the tube. But now take a look, people listen to their ipods, watch videos and play with their smart phones.

Great Stories package up cold facts as metaphor, so we can get grasp their meaning. Even paradoxes can be understood when logical reasoning fails.

A story meets our needs just like another product. Sometimes we need a coffee to wake us up, other times we need a story to lift our head’s above the clouds helping us see things in a new way.

Andrew Butler, a psychology doctoral student at Washington University did a recent study on how cognitive psychology can be applied to enhance educational practice

You put your socks on before your shoes for a reason. It’s important to get things in the right order, otherwise things get in a mess. In communication you must always start with what you want to say, then work out how you want to say it.

Metaphor makes concepts easy to grasp and memorable. Its the magic that turns base metals in to fine gold.

We are very excited to work with our friends at Taylormation on the Motion Graphics for their new short animation “Bean Wrestle Mania”.

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