According to a recent study the average 15 to 24 year old American spends almost two hours a day watching TV, and only seven minutes reading. This is unlikely to be different in the UK, 10 years ago most people read books on the tube. But now take a look, people listen to their ipods, watch videos and play with their smart phones.
Andrew Butler, a psychology doctoral student at Washington University did a recent study on how cognitive psychology can be applied to enhance educational practice
We learn a lot from stories but not in a formal bookish way. Stories work in a much more subtle subconscious way. It’s as if we have learned through experience. They help us frame the world around us through metaphor.